Yahoo acquires Instagram co-founders’ AI news platform Artifact
- Yahoo has acquired Artifact, an AI-driven news platform founded by Instagram co-founders, and plans to integrate its technology into its news and other sites.
- The acquisition reflects the challenges faced by media start-ups in generating revenue, especially with Big Tech companies like Alphabet and Meta dominating advertising sales.
- Artifact’s AI-powered recommendation engine and features will help Yahoo scale its news operations and deliver personalized content, while the co-founders of Artifact will work with Yahoo in an advisory capacity during the transition.
