Truth-in-AI and Robo-Deception: How Regulation Is Evolving to Address Deepfakes, Robocalls and More to Avoid the Erosion of Consumer Trust

In this article:

• The rise of generative AI in advertising challenges existing regulatory frameworks and threatens consumer trust.
• Businesses using AI-generated content must grapple with legal, ethical and practical implications surrounding false advertising.
• Despite the lack of controlling authority, businesses should aim to safeguard their credibility and provide transparency.