Regulators May Not Like ‘Deepfakes,’ But Businesses Are Using Them Anyway

In this article:

• With AI regulation at an embryonic stage, companies are charting their own course in creating audio and video avatars, cognizant of the legal hazards. ‘It’s a minefield right now,’ says one executive

• Companies are drawing up their own best practices for the use of AI-generated imagery and video, also known as deepfakes, for a range of business situations, from research to employee training.