FCC Attempts to Regulate Artificial Intelligence in Political Advertising Through New Disclosure Requirements – July 2024
In this article:
Takeaways
- The proposed rule would require radio and TV broadcasters to inquire of political advertisers as to whether their ad includes AI-generated content.
- A broadcast station that receives a candidate or issue ad containing AI-generated content would need to air a disclosure immediately before or during the ad to inform viewers of the ad’s use of AI.
- Radio and TV broadcasters would also be required to include a disclosure of AI use in their station’s Political File for each such ad buy.
