Brands should avoid this popular term. It’s turning off customers
In this article:
- Despite significant investments from tech giants in AI, a recent study suggests that labeling products as “AI-powered” might deter customers.
- Published in June in the Journal of Hospitality Marketing & Management, the study found that using the term “AI” reduces purchase intent.
- Participants from various age groups were presented with identical products, with only one key distinction: one was labeled as “high tech” and the other as “AI-driven.”
