« The following year in March 2022, the Internet Information Service Algorithmic Recommendation Management Provisions came into effect that required all organizations that develop, promote, and facilitate the development of AI-based personalized recommendations on mobile devices to allow users to delete any tags about their personal characteristics that the internal AI-recommendation model may have developed based on their browsing patterns. » In March 2023, the Department for Science, Innovation and Technology announced the introduction of the Data Protection and Digital Information (No. 2) Bill (‘the Bill’). The Bill, amongst other objectives, aims to address the risks associated with AI-powered automated decision-making and determine the data protection controls required for such processes.